ellice-ruiz-about.jpg

creative director specializing in strategy, sustainability, & storytelling

like many creative careers, my path has never been linear. i thought i wanted to be a fashion designer but i discovered my love art history and switched majors. that choice opened the door to exploring new ways to express my passion for art and creativity. i earned a bachelor’s degree in art history which deepened my appreciation for visual culture and storytelling.

driven by a desire to combine creativity with strategy, i went on to complete a master’s degree in brand design and strategy. along the way I launched my own sustainable fashion brand. that experience taught me valuable lessons about entrepreneurship, purpose-driven work, and the challenges of building something meaningful from the ground up.

my career has included roles in galleries, artist studios, museums, and freelance creative projects. each step has taught me new perspectives and sharpened my skills. these experiences fuel my commitment to helping brands that prioritize sustainability, innovation, and authentic storytelling. my winding path has cultivated an adaptive approach to creative direction grounded in curiosity, collaboration, and intention.