All of our clothes are Girlfriend Tested™ to ensure fit, function, and price. Over the years I've had many friends ask me to make certain garments for them when I started my own line. My friend Angie asked me to make a sustainable and chic T-shirt (pre-order the Angie T-shirt), since her style is elevated causal. A couple friends have asked me to make a jumpsuit they can wear to work and on the weekends (Britini Jumpsuit - coming soon!). As part of the design process, I invited my friends to come preview all the pieces in the collection as works in progress. I welcomed their honest criticisms and suggestions on how to make each garment more wearable. The result is like a peer-reviewed stamp of approval on each garment.
The Girlfriend Tested™ label ensures we've worked out the kinks on each garment. We've tested all the pockets to make sure they're deep enough to comfortably store your cell phone. Women with different body types, their curves in different places, have all had their recommendations included in the design of each garment. And when it comes to pants we've sampled them in every size and asked our friends to try them on to create an honest fit guide.
One of the most valuable parts of the girlfriend previews has been the part where we talk prices. I shared our cost to design and produce each style here in Los Angeles and my friends responded with their recommended price. Sometimes it was hard to hear how low they wanted some garments to be priced at, especially when the cost to live and work in LA is so expensive, but I listened. Part of the challenge and opportunity for me it to clearly communicate the True Cost of ethical garment design and why the fast fashion prices we're used to are not sustainable (and a real waste of resources!).
As we grow, here's how the Girlfriend Tested™ stamp of approval will expand to include your suggestions:
1. Polls - Follow me @elliceruiz on Instagram and Twitter and look out for my design polls. I'll open up the design process to you to hear your suggestions on lengths, color, and fit.
2. Private previews - Sign up for our mailing list to be the first to receive invitations to our collection previews. You'll have an opportunity to share your feedback on future collections.
3. Comments - Share your feedback and/or desired design details in the comment section below each product listing. I take these comments to heart and will use them to improve and enhance each collection going forward.