Thirds
Refreshing Meal-Kits to minimize waste & maximize taste
Strategy | Identity | Packaging
Time starved millennials require support to find recipes, shop for groceries, quickly prepare meals, and benefit from their leftovers. THIRDS offers Re-Freshing meal kits that include 3 servings, 2 recipes, 1 kit, and result in 0 waste to Re-Invent meal-kits.
Logo - Explain logic
Describe the identity choices, what are you trying to communicate
Graphics / colors / packaging choices
Stories
Packaging
Product outcome image
Recipe cards